Personal data: Google brings Gmail into compliance on the Apple App Store

Little by little, Google is playing Apple’s game and agrees to put its applications on the App Store in accordance with the new requirements of confidentiality labels.

After promising to put “soon” In accordance with the new App Store regulations which provide for the display of confidentiality labels precisely informing the user of the operation of an app and of the fate that it will reserve for personal data, Google falls into line. The Mountain View firm had explained that it would take advantage of a technical update of its flagship applications to comply with these new requirements from Apple, but it finally begins to provide the necessary indications outside the framework of possible updates. up to date.

If YouTube already benefited from the display of these confidentiality labels, which was a minimum given the highly “social” nature of the video platform, it is therefore the turn of other Google apps to do the same, starting with Gmail (pending Maps, Chrome, Photos, Docs, etc.).

Thus, by consulting the Gmail profile on the App Store, owners of an iOS device will know at first glance that this app can share their location, as well as their unique advertising identifier, with third parties. Exactly the kind of information Apple wants to be able to offer users of its products so that they can transparently decide whether or not they want to download an app, or not, based on these privacy criteria. .

Information based on a declarative approach

Small clarification: privacy labels are supposed to display the information to which an app can have access, which does not necessarily mean that it will use it in practice. Certain nuances are therefore not taken into account, such as the fact that an application can be authorized to use the geographical location only when it is launched in the foreground. For our part, we will add that the confidentiality labels are declarative information, filled in by publishers and developers. They are not verified, neither by Apple, nor by another trusted third party. It is therefore entirely possible that certain information formulated in this way is false or truncated.

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