Google Alerts is an extremely powerful tool and yet very little used. The principle is very simple: ask Google to inform you in real time about the latest news about a request or topic. The possibilities of using this powerful tool are endless, from digital monitoring to creating a personalized news reader.
You can use Google Alerts to monitor anything on the Web and then have links to any matching content sent directly to your email address each day, or when new content is available.
In this article we provide you with a step-by-step guide to help you learn how to set up and use google alerts and understand its options in order to customize your user experience effectively.
Guide : How to set up Google Alerts to monitor anything on the web ?
Google Alerts is a service launched by Google in 2004 with the objective of tracking any type of topic that may interest you on the web. You’ve never used it before? In this guide, I explain how to easily set up this tool and I share with you some tips to optimize your monitoring.
Don’t Miss : How to Efficiently Start Searching with Google
As you can see, the service is simple and accessible to everyone. If you want to use this service, first connect to Google Alerts via a Google or Gmail account. Then choose your keywords and define the frequency of your alerts: weekly, daily or just when the case arises. Here we go :
Set up Google Alerts
Google Alerts is one of the quickest and easiest tools you can use to track mentions and alerts. It’s also 100% free, which is another reason it’s a great first stop.
Time needed: 15 minutes.
Set up Google Alerts and Changing the Theme
- Step 1 : Create an alert for a keyword
To get started setting up an alert, navigate to www.google.com/alerts. Enter your query just as if you were doing a normal Google search. You can use the various Google search options, including quotes, minus sign, to exclude words and the site prefix to find specific types of website.
- Choosing Content Type and filtering
Using the Show options menu, you can choose to tell Google to only provide content of a specific type (videos, for example) or you can request that every type of result is sent to you. Everything alerts include results from Google Web Search, Google Blog Search and Google News.
- Set up the Delivery Rate
The next step is to choose a delivery rate. The default is once a day: Google Alerts checks for new results once per day and emails you if it finds new results. Depending on the subject, Google may not be able to deliver alerts daily.
- Choose the quality of the content of your alert
To help you avoid an alert email full of low quality results, you can change the volume of the alerts to “Only the best results”. This allows Google to filter results to those most relevant to your query and those of high quality. If you prefer, you can change this setting to “All results”.
- Choosing your email Adress
Enter the email address to which you want your alerts delivered. Google will protect your email address and will not use it to spam you with offers for any other product or service. If you aren’t signed in to a Google Account when you create an alert, Google will send you a verification email.
- Receive a recapulative notification of all alerts
If you are logged into your google account, you can choose to receive a global notification that summarizes the news of all your Google Alerts. To do this, simply click on the configuration icon and tick the “recapulative” box.
Manage Google Alerts
Users with Google Accounts can view, create, edit and delete their alerts using the Manage your Alerts page. Click on the edit button and you will be able to alter any of the original settings using the simple drop-down menus.
You can manage alerts for more than one email adress by adding your other email adress to your Google Account. To add an email adress to your Google Account, visit your Google account page and use the email adresses section.
Google Alerts is a great free tool that lets you stay ahead of the game in regard to trends and the latest research within your industry but make sure you don’t overwhelm yourself with alerts.
Too much information can be just as bad as no information.
If you find yourself skipping alerts because you don’t have enough time, it may be time to pare down your keywords.
Delete Google Alerts
Should you find the info you are looking for or simply tire of the subject matter of your alerts, you can delete your alerts subjects, one by one. To do this open the main Google Alerts page via this link. At the top of the page notice your alert subjects.
You can edit these by tapping the pencil icon or delete them by tapping the Bin icon. Please note you are not given any confirmation window, the alerts are deleted instantly.
Practice : Use case of Google Alerts in 2019 and beyond
Google Alerts notifies you when content that matches your search is published online. The question you are asking yourself at the moment is certainly the following: how could this be useful?
Indeed, Google Alerts allows you to collect valuable information about your business sector but also about your competitors.
If you want to efficiently promote your brand, you need to listen to your audience. Google Alerts can help you monitor all types of content relevant to your business. Whether you’re a freelancer or a small business, these insights will help you adjust your business strategy to the market.
There are several things you can monitor with Google Alerts:
- Brand monitoring : Alerts will let you stay up-to-date with what your customers or clients are saying about you. Monitoring your reputation is essential — you’ll instantly know both the good and bad things that are being said, so you can incorporate positive feedback or put out fires before they grow.
- Competitor monitoring : It’s just as important to stay knowledgeable about your competitors as it is for your own brand. You can quickly learn if they release a new feature or get any positive/negative press.
- Industry monitoring : Alerts can also help you stay up-to-date on general industry trends. Get alerted to events, attitude shifts, or new entrants as soon as they happen.
Once you’ve figured out which terms you want to monitor, you can set up alerts. We advise you to set up one alert at the time, so you don’t get lost in data.
Conclusion : Does Google Alerts have any limits ?
By using Google Alerts, you are notified whenever information that matches your search is mentioned in the results. Under no circumstances can Google Alert do content analysis for you! You must browse the list of information yourself and perform an analysis. Even if it is a reliable and free source of information, Google Alerts remains a limited monitoring tool for business use.
If you have already tried to use Google Alerts, you have certainly realized that this tool does not allow you to do in-depth research, especially with generic names.
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