Facebook is still stepping up its marketing efforts today with a new feature found on Facebook of course, but also Messenger, WhatsApp and Instagram. Soberly called Facebook Pay, the service will compete with Apple Pay and Google Pay, not to mention Ali Pay or Samsung Pay very popular in Asia.
Facebook Pay: first for Americans
Facebook Pay is first supported by Facebook and Messenger apps in the United States. You’ll be able to use Facebook Pay for donations, in-app purchases, event tickets, payments with friends, and purchases from the Facebook Business Party.
In the near future, Facebook has said it plans to offer Facebook Pay to “more people and places, including for use on Instagram and WhatsApp.” We do not know if Facebook Pay will also be extended to third-party applications, as is the case with Apple Pay.
Here is Facebook Pay
- Add your preferred payment method once, then use Facebook Pay, if necessary, to make payments and purchases on our apps, instead of having to re-enter your payment information each time.
- Set up Facebook Pay app by app or choose to use it for all apps.
- View payment history, manage payment methods, and update your settings in one place
- Get real-time customer support via live chat in the US (and other parts of the world in the future)
Here’s how to set up Facebook Pay
To set it up, if you are an American user:
- Go to “Settings”> “Facebook Pay” on the Facebook app or website.
- Add a payment method
- Next time you make a payment, use Facebook Pay
Facebook Pay supports credit and debit cards, as well as PayPal. Payments are handled in partnership with companies such as PayPal and Stripe. Facebook Pay is built on existing financial infrastructure and partnerships.
Regarding security, Facebook states that Facebook Pay supports the addition of a PIN code and the use of biometric data such as Face ID and Touch ID. Facebook Pay is designed to securely store and encrypt card and bank account numbers, perform ongoing fraud monitoring to detect unauthorized activity, and provide notifications about your account activity.
To learn more about Facebook Pay, see official blog. Besides the iPhone, the service is also supported on Android.